Kindred Bravely
Bday Sale 2024

While working in-house for Kindred Bravely, I developed & executed the creative for our Annual Birthday Sale. This is Kindred Bravely’s second largest sale of the year, only behind BFCM. Similar to Black Friday, we had new limited-edition products that we based the campaign around. We comped to LY and did a cupcake/celebratory visual direction.

This sale required priming assets as well as assets for during the sale while also combining messaging of a sitewide percentage and doorbuster deals. I executed the campaign seamlessly across email, meta ads, social media, ambassador channels, and the website.