Kindred Bravely
Black Friday 2023

While working in-house for Kindred Bravely, I spearheaded the Black Friday Campaign. Our directive was to highlight our new, limited edition colors, Evergreen & Fig. I developed three distinct concepts, strategically emphasizing the new hues.

Collaborating closely with cross-functional teams, I crafted a shot list to ensure cohesive visual storytelling. Subsequently, I executed the campaign seamlessly across email, meta ads, social media, ambassador channels, and the website. Notably, our meta ads achieved a 4% Return on Ad Spend (ROAS), marking a notable 12.4% YoY increase.